"What Would Jesus Buy?" Film Faces Tough Sell
By REUTERS
June 19, 2007

SILVER SPRING, Maryland (Reuters) - The makers of "What Would Jesus Buy?" have a problem -- how do you sell a film documenting performance artist Rev. Billy and his Stop Shopping Gospel Choir on a guerrilla U.S. tour against consumerism?

The film follows the white-suited, big-haired Rev. Billy and his 35-member choir as they hit the road in two biodiesel-fueled buses in December 2005.

They invade shopping malls, megastores and Starbucks coffee shops with a message preached in mock-religious fervor that there is evil -- a looming "shopocalypse" -- at the heart of U.S. consumer culture. the rest