What’s Worth Paying For When Buying Vitamins

By LESLEY ALDERMAN
December 4, 2009

When I stock up on ibuprofen (my painkiller of choice), I typically buy a 500-count bottle of a store brand like Kirkland or Rite Aid. After all, ibuprofen is ibuprofen. Each pill costs me about 3 cents — or only one-third the cost of 9-cent Advil.

Yet, when it comes to vitamins — which I take only when I feel run down — I turn to name brands like Centrum or Nature Made. My thinking has been: Why mess around with quality when it comes to the essential ABCs?

But now that I’ve done some research, I might soon change my vitamin-buying ways. Read on to find out why. the rest image by bradley j